NamiBox, an education technology brand of Nasdaq-listed Jinxin Technology Holding Company, has announced the launch of its AI-powered learning companions for K12 children, branded the NAMI COMPANION Series, marking the company’s expansion into a new category of smart learning hardware.
The NAMI COMPANION Series introduces a differentiated ‘More than companionship’ model, combining emotional engagement with structured educational content. Targeted at children aged three to 12, the product supports a wide range of learning scenarios, delivering constant companionship not only indoors via Wi-Fi but also outdoors with cellular connectivity, extending NamiBox’s learning ecosystem beyond traditional screen-based formats.
The initial product lineup will include Bululu and Damoon, two AI-powered companion figures developed to deliver personalised, interactive learning experiences.
This expansion builds on the company’s recent launch of its AI learning glasses, NAMI INSIGHT Series, reinforcing its strategy to develop a multi-device, AI-driven learning ecosystem. Together, these offerings reflect NamiBox’s transition from a digital content provider into a broader ‘content and hardware’ platform, creating multiple touchpoints for user engagement and long-term value creation.
“We see AI transforming how learning is delivered and experienced,” said Jin Xu, CEO of Jinxin Technology. “Our strategy is to integrate AI, content and hardware into a unified platform, expanding user engagement while building sustainable, recurring value over time.”
At the product level, the NAMI COMPANION Series integrates a multimodal interaction system, enabling natural voice-based engagement and responsive interaction. Built on NamiBox’s proprietary, curriculum-aligned content and AI capabilities, the devices support personalised learning experiences while maintaining a strong focus on usability and accessibility for younger users. The companion-based design aims to reduce friction in learning adoption, aligning with increasing demand for more engaging and intuitive educational tools.
The launch comes as the global smart education hardware sector continues to expand, driven by rising demand for personalised and immersive learning solutions. As AI becomes a core layer in education delivery, the market is shifting toward intelligent, engagement-driven learning models that improve learning outcomes and user retention. Industry data indicates that the AI-enabled education hardware market is expected to reach significant scale over the coming years, supported by both consumer adoption and institutional interest.
