Acronis has partnered with the University of Georgia Athletic Association through Managed Service Provider Sourcepass Liberty, expanding its #TeamUp programme into US collegiate sport for the first time and strengthening cyber protection for athletic programmes.
Acronis, a global leader in cyber protection, has announced a new #TeamUp partnership with the University of Georgia Athletic Association (UGAA), marking the first collaboration of its kind between Acronis and a collegiate athletics association.
The milestone reinforces the expanding reach of the #TeamUp programme and sets the stage for future partnerships across college sport.
Acronis has been named an Official Partner of the University of Georgia Athletic Association, with the partnership delivered through Managed Service Provider (MSP) Sourcepass Liberty, an experienced Acronis #CyberFit Partner and Delivery Partner.
“At the University of Georgia Athletic Association, we are committed to excellence not only in sports, but in how we support our programmes behind the scenes,” said Alan Thomas, Senior Associate Athletic Director of Marketing and Revenue Strategy at UGAA.
“We’re excited to partner with Acronis and to be part of this #TeamUp collaboration, delivered by Sourcepass Liberty, and what it represents for the future of collegiate athletics.”
As part of the collaboration, Acronis will work with Sourcepass Liberty to support UGAA’s cyber protection objectives through the Acronis #TeamUp programme.
The partnership underscores Acronis’ continued investment in protecting sports teams, including collegiate athletic programmes, as they become increasingly reliant on data-driven performance and operations.
“When we looked at expanding #TeamUp into collegiate athletics for the first time, we wanted our top partner leading the way,” said: Pat Hurley, RVP Americas at Acronis. “Partnering with the University of Georgia Athletic Association through Sourcepass Liberty was a natural next step. Collegiate athletic programmes operate in a fast-paced, high-performance environment where data security and system availability are essential. Through our #TeamUp programme, and collaboration with Sourcepass Liberty, we are proud to support the University of Georgia Athletic Association.”
With this collegiate partnership, Acronis continues to expand its global sports footprint and demonstrates the versatility of the #TeamUp programme, paving the way for future collaborations across collegiate athletics.
The partnership also highlights the strength of Acronis’ MSP ecosystem, leveraging Sourcepass Liberty’s expertise to deliver tailored solutions and ongoing support. Sourcepass, Acronis’ back-to-back North American Service Provider of the Year, has previously delivered #TeamUp partnerships with professional sports organisations including the Philadelphia 76ers and New York Islanders.
“I founded a technology company in Georgia that was recognised by the University of Georgia Alumni Association as a Bulldog 100 fastest-growing alumni business for five consecutive years, so it’s especially meaningful to see this #TeamUp partnership come to life with UGAA,” said: Ben Johnson, Vice President at Sourcepass Liberty. “As part of Sourcepass and an Acronis #CyberFit Partner, Sourcepass Liberty brings established #TeamUp experience into this collegiate collaboration, and we’re proud to support Acronis as it expands the programme into college athletics.”
The partnership includes a range of engagement opportunities designed to connect Acronis, Sourcepass Liberty and UGAA audiences. Highlights include VIP hospitality at football games, a private men’s basketball event hosted at UGAA facilities and prominent LED signage during football games.
The collaboration also includes participation in NIL (Name, Image, Likeness) initiatives, further strengthening brand visibility and engagement across the collegiate sports ecosystem.
Acronis’ #TeamUp programme connects sports organisations with leading MSPs to deliver enterprise-grade cyber protection while enhancing fan engagement and brand visibility.
With this partnership, Acronis continues to expand its presence across US collegiate athletics, bringing cyber protection solutions to sports organisations worldwide.
Service providers are invited to join the Acronis #TeamUp Programme to deliver Acronis Cyber Protection solutions to world-class professional sports teams.
