VisualCamp, a global leader in AI-based eye-tracking technology, announced that it will officially launch a three-month Proof of Concept (PoC) for its AI-powered literacy courseware, READ for School, starting this September in the Nuh district of Haryana, India. The initiative builds upon an official Letter of Intent (LOI) received from the Government of Haryana, marking a strategic milestone in the company’s expansion into India’s public education system.
The three-month PoC aims to demonstrate how VisualCamp’s gaze-based reading analytics can help educators identify student reading difficulties at an early stage, track comprehension progress over time and deliver targeted literacy interventions. Unlike conventional assessment tools that rely solely on test scores, READ for School leverages standard mobile device cameras to analyse real-time gaze patterns – including fixation duration, reading speed, regressions and gaze span – rendering invisible cognitive reading processes actionable for educators.
“India represents a strategically vital market for VisualCamp and launching this Proof of Concept in September marks a crucial step in our global expansion,” said Yunchan Suk, CEO of VisualCamp. “By making reading behaviours visible, READ for School empowers educators to understand not just what students achieve, but how they read. We are eager to prove the educational impact of our technology in Haryana and help every child become a more confident, capable learner.”
VisualCamp’s proprietary technology has already achieved strong market validation in South Korea, where it is implemented in over 500 schools and 200 learning institutions. Demonstrating its ongoing product innovation, VisualCamp has also expanded its ecosystem with ReadClass – a new AI-powered English reading analysis platform that automatically generates vocabulary, quizzes and real-time gaze dashboards to streamline instruction for educators.
Internationally, the company continues to scale through key partnerships, including Oxford Education Mexico, where its courseware currently supports literacy education across more than 10 schools in both English and Spanish environments.
